My wife, Alli, has been a fan and subscriber to Stitch Fix for over two years now. When she originally signed up she was on a waiting list the company was so new. I’m sure most of our female readers know about Stitch Fix, but for those who might not, and especially for the guys, Stitch Fix is a subscription based personal styling company that sends around five items a month to ladies based on a personal profile which is tweaked and fined tuned by both the stylist and subscriber on an ongoing basis. It’s a big deal every month when the Stitch Fix box arrives not only for my wife, but even five year old KC as she always helps open, unpack, and even model the new “fix.” Sometimes it is all a perfect fit in every way and kept with an additional discount. And sometimes some of it goes back. Rarely does it all go back, but several days are given to try it on, get input, and decide.
But as a bystander and an auxiliary beneficiary of the beautiful clothes my already beautiful wife gets to wear, my appreciation for the service goes much further.
Before Stitch Fix shopping was just short of painful for and with my wife. She had it in her head that she just wasn’t very good at putting outfits together. Her confidence in her own style would lead to frustration both in the closet and in the aisles of any store. This not only surprised me (since my wife is very confident in almost all other aspects of her life), but also became a source of frustration for myself as unhappy partners create challenges in relationships. It didn’t take long for the Stitch Fix stylist to turn that around. It quickly went from wearing exactly what they sent her, to Alli starting to mix and match different fix items, and then to my wife being so confident in her style that she started sharing her own and giving advice to others. Don’t get me wrong. The foundation of her style and wardrobe is still Stitch Fix, but that’s by choice now as she loves to shop other stores and sites to create new looks. Anything that gives my wife more confidence and makes her even more amazing that she is I am 100 percent in favor!
We are a large family and have a lot of people to clothe and feed. So, keeping as close to a budget as possible is important to us. Stitch Fix makes it easy to budget what Alli spends on personal clothing and accessories. Their prices are reasonable for the quality they provide and the total amount of the Fix is always about the same plus an additional 25 percent off if she keeps it all. If she doesn’t then she has that extra money we’ve budgeted to spend somewhere else. It keeps her looking great and helps keep us on track as a family!
With a pre-schooler and an infant shopping trips are rarely enjoyable when Alli is on her own. When the Fix box arrives each month KC and Mommy can go shopping in the living room while baby RD sits in his swing. Everyone is happier by the time I get home from work!
The last reason, and for me probably the most important, came to me last night when I got to tag along with Alli, KC and RD to Stitch Fix’s launch event for the their new Maternity and Petite lines of clothing on Tuesday night. I’ll let Alli fill you in on the new clothes and fun night, but we all had the honor of meeting the founder and CEO of Stitch Fix, Katrina Lake. First time meeting her, but Alli had shared and I had read her story several times before. This dynamic lady, while still in her twenties, after consulting for several major retailers and restaurant chains decided to go to Harvard Business School and start Stitch Fix right before graduating with her MBA. Founded in 2011 Stitch Fix has grown to be an incredible successful business plan and Katrina Lake has become an admired leader and mentor in her company (obvious to me at the event) and the ideal example for all business people, women entrepreneurs and even young girls like my five year old daughter. KC loved all of the Stitch Fix event we attended including getting to play with other kids under the supervision of Stitch Fix provided nannies and getting to take her daily #dresswithus picture with Alli AND Katrina Lake. After the event KC asked, “What does that lady we took the picture with do at Stitch Fix?” What a pleasure to be able to answer, “THAT lady came up with the idea to start Stitch Fix, KC. She dreamed a lot, then worked SO hard to learn what she needed to, got super brave to not let anything stop her, and then went for it!” KC is lucky she has a mommy that will never let her forget that she can do anything in life by words and by example. But as a dad I will never stop searching for other women that can show by example that she can be everything she ever wants to be and build anything she wants to dream.
All the reasons above why men should like Stitch Fix can easily be valued by women without the thumbs up approval from a man. But just as a reminder to the husbands, partners, and dad’s out there…sometimes there’s a great deal more in a box than just a dress and charge on your credit card. – life as eric
Now, here’s Alli to tell you more about Stitch Fix’s new lines AND a special giveaway!
It really was a fun evening getting to go to Stitch Fix’s beautiful headquarters in downtown San Francisco and help them celebrate their big news with other bloggers, companies and Bay Area mom groups! On Tuesday Stitch Fix officially launched both their Maternity and Petites line of clothes. Any pregnant mommy-to-be’s out there or women looking for an excuse to be? I admit that I’m slightly jealous and wishing that a few pairs of comfortable and stylish maternity jeans had made their way into my fix while I was still pregnant. I don’t know about you, but walking around the mall in search of maternity clothes was never high on my to do list while pregnant. How about my friends 5’3″ and under? Stitch Fix listened to your requests for sizing made exclusively for you and boy did they deliver! Much of the new clothing was featured at the event and had me wishing I was pregnant AND shorter! Best if you head over to Stitch Fix and check it out yourself, but to continue the celebration we are giving away a $50.00 Stitch Fix Credit. Both existing and new customers are eligible, but if you are just signing up please click HERE to get started. (I share because I truly love the service Stitch Fix provides. It’s an added bonus that I get $25 credit towards my future fixes for each friend I refer who signs up and buys their first fix via my personal referral link. You too will be able to enjoy the same perk for referring friends and family once you sign up!) xoxo, life as allison
Enter our giveaway below and please tell your friends about it too! Ends Monday 3/16 at 11:59pm PDT.